At Homeland HealthCare, Inc., we strive to always do right by all those we serve: the members of our client associations; our dedicated, enthusiastic employees; the talented agents who sell our solutions; our valued insurance carriers and business partners; and the communities in which we operate.

Doing Right by Others – Every Time

Our corporate values reflect what is truly important to us. These values drive all aspects of our performance: from planning, to underwriter/carrier selection, to product development, to marketing, to serving our members and our agents. Our values have remained constant since Homeland HealthCare, Inc. was founded, and they are frequently cited as a reason why our employees love working here. These values do not change from time to time, situation to situation, or person to person. They are truly the foundation of our company culture, underpinning our service attitude to our association members, insurance agents and carriers, and all of our valued business partners.

Commitment to Compliance

A commitment to ensuring compliance across the organization is a top priority. We strive diligently to understand and apply the myriad laws and regulations that are in place to protect consumers purchasing health insurance and other related products. Homeland HealthCare, Inc. invests considerable time and resources in creating educational product brochures and websites; facilitating agent and employee training; monitoring and maintaining agent license status; and analyzing sales and verification calls. These actions, and other initiatives, aim to make us the most compliant company in our industry.

Superior Customer Service

Properly serving others, whether a member, agent, carrier or fellow employee, is the mission of the Homeland HealthCare, Inc team. We want to hear from and interact with our members. Our team offers toll-free telephone numbers, email, web chat, and fax numbers for use in contacting us. Our goal is to deliver superior service that satisfies.

A Transparent Approach

Homeland HealthCare, Inc. fosters a culture of transparency to help us achieve our business goals within our core values. We use a variety of performance dashboards to understand which products our customers like best, how long customers wait before a call to customer service is answered, timeliness of customer payment, and many other key aspects of our business. The executive team meets regularly with mid-level management to promote open communication and establish initiatives geared toward continuous improvement of the customer experience.

A Standard of Integrity

Our most important core value is to do the right thing. We want our employees and agents to operate at all times with honesty and integrity. Homeland HealthCare, Inc. encourages our employees to come forward if they observe inappropriate or unethical business activities. Our management team encourages each employee to perform in a manner that is above reproach, and offers a proper outcome to customers, agents, carriers, underwriters and fellow employees.

Agent Code of Conduct

We want the agents who sell the products we administer – whether our own employees or the employees of third-party organizations – to perform according to our core values. We invest significantly upfront in each agent, and work closely with the hiring organization, to identify people with the right skill set. Homeland HealthCare, Inc. offers in-depth product training and ensures that appropriate state insurance licenses are in effect. The company also invests in continuous oversight of agents' activities who sell our products: We monitor select sales calls to ensure agents follow industry-approved sales practices. We provide a Member Services email address, toll-free phone number and other channels for consumers to contact the company directly. And, we promptly follow up on any customer complaints communicated to Homeland HealthCare, Inc.